Lori Senecal, who was pivotal in helping CP+B acquire American Airlines as one of its top clients, a highlight of her career, is going to be leaving her role at the agency as its Global CEO. Senecal who’s role with MDC Partner’s agency CP+B at the time was a newly formed role for her, will be stepping down at the end of 2017. Prior to her position with CP+B, Senecal served as President and CEO of MDC Partners Network, a position she held during her tenure with CP+B.
Senecal’s position with CP+B helped it to become a global force in the advertising arena, with a flexible entrepreneurial spirit. Her insight and knowledge helped the company to grow and gain ground in a very competitive field. Her leadership helped the company to acquire an account with American Airlines in October 2015, taking that role away from TM Advertising who had worked with the airline company for 25 years.
Now, Senecal is helping CP+B develop a new generation of leadership within the company, one that is dynamic and will serve to help the agency continue to grow globally and become a force to be reckoned with. Lori, with the help of key staff members such as Chairman Chuck Porter, are taking things slowly and carefully planning the future of the agency’s leadership and role in the advertising world. Senecal, along with Porter are trying to make this a smooth transition for the company as she prepares to leave the agency at the end of the year.
Lori Senecal was named one of Advertising Age’s Women to Watch in 2014. She was also honored by the AWNY Game Changer Awards by receiving the Quantum Leap Award for leadership and innovation in 2013. She is a member of The Ad Council Board of Directors. More details can be found on Adweek.