Branding is the key strategy in any growing successful business. For new brands looking forward to entering new markets, it is essential for the management to work on formulating strategies that can grow the business carefully. While the strategies can promote sales, it is not easy for a new brand to catch the attention of consumers instantly. This is because most consumers prefer brands they can easily identify with. In the fashion industry, most clients settle for brands that define their lifestyles, culture, and personality. It, therefore, means that a new brand in fashion would have to suit the needs of a shopper. That is what Fabletics, a clothing line custom made for clients has successfully managed to execute.
With Amazon being the major controller of over 20% of online businesses, Fabletics has vastly embraced the online marketing strategies and implemented what seems difficult for other companies to growing the multi-billion dollar company. Kate Hudson’s team of professionals has under her leadership developed a platform for women to purchase sports apparel as well as lose stylish wear for comfort and healthy lifestyles. The company employs a method of monthly subscriptions in a mechanism to sell their brand to its clients. The platform is simple and easy to apply in purchasing the products.
Unlike in the past where their prices defined high-quality brands, Fabletics combines convenience, style, and availability to attract its clients. This is the current benchmark for high-quality brands. The membership model of Fabletics allows customers to personalize themselves with the brands. For every purchase, the management identifies mostly purchased and browsed commodities. This result determines what should be produced and availed in the physical stores. Depending on the seasons, shoppers have discounted goods as a token of appreciation for being a member of Fabletics. Personalization of a product makes production easy.
Most brands have a showroom online where clients browse and go to cheaper stores for shopping. Unlike those brands, Fabletics has invested in reverse showrooms. This involves conducting research based on what the customers browse the most. Depending on that result, the management avails the products. Fabletics have transformed negative browsing into a positive tool for business. This strategy works positively towards increasing product sales and company worth. The future of Fabletics is growing with more plans being developed by the team. Just like A Foodie Stays Fit says in her review, Fabletics offers high-impact bras and tights for workouts after a tasty, delicious meal made from her recipes.