If you talk of the world’s influential leaders, it is inappropriate to leave out the prolific Brazilian businessman Luiz Carlos Trabuco Cappi. Other than being a serial entrepreneur, he is a renowned corporate leader and a sociologist. He is the President of Bradesco, a well-known financial institution in the banking sector of Brazil. He rose to the firm’s presidency back in 2009 after the retirement of Marcio Cyriono, the then President of Bradesco.
Luis Carlos Trabuco Cappi took the leadership mantle at such a demanding time when Marcio had achieved significant milestones with the institution. He and his team were responsible for multiplying the market value of Bradesco from $5 billion to $30 billion over his tenure. Luiz Carlos had a great role to play. Unfortunately, that very same year he assumed presidential powers, the firm lost lead to a bitter rival, Unibanco. Through the strategic alliance, Unibanco joined forces with Banco Itau to claim a more substantial market value than Bradesco. What would Luis Carlos Trabuco Cappi do to gain the lead back for Bradesco?
Initial Business Challenge
To the surprise of many, Luis Carlos Trabuco Cappi sidelined the need to surpass Unibanco for that coveted first position in Brazil’s economy. What a shocker! The new president was unique; he was unpredictable, and this fascinated his team of employees. His goal focused on expounding the limits of the company’s clients’ base. Concentrating on the customers was by far more critical for him than struggling to reclaim the lead in the banking industry. In turn, his resonance instigated a different line of thought by his workforce that encouraged both resilience and innovation.
Trabuco’s Influence in Bradesco
Luis Carlos Trabuco Cappi developed strategies that transformed Bradesco to an institution that appealed to the hearts of many Brazilians. It was now the most admired banking institution in the nation and a significant contributor to the economy. More to it, he made crucial observations on the institution’s workforce, which at the moment was dispersed. He harnessed all the workers into a team that worked together for a united purpose.
All the company’s decisions were now made with the inclusion of all parties. In turn, these strategies bore immense benefits for the organization, and it expanded its product line beyond banking and financial services. It was a new dawn for Bradesco, and it was is an opportune position in the industry to penetrate new markets. The branch executives also became more productive because they had the freedom of independently running their respective branches and felt part and puzzle of the firm’s achievements.
Acquisitions and Expansion
With the foundation set, Bradesco made a shocker move that was initiated by Luis Carlos Trabuco Cappi. In 2015, the institution added to its investment the Brazilian branch of HSBC for over $5 billion. This strategic move not only set Bradesco apart as a financial powerhouse but also tripled its market share when compared to its closest rival, Unibanco, regaining and cementing its lead in the industry.
Background and Career Experience
Luis Carlos Trabuco Cappi was born in Marilia, Brazil, on 6th October 1951. He pursued his higher education at the University of Sao Paulo where he graduated with a Bachelor’s degree in Philosophy. Immediately after his college studies, he joined Bradesco as a Clerk at the age of 18. He was loyal to the institution, which saw him appointed as a Director from 1984 to 1999. He was then promoted to become the Vice President and had an opportunity to align with the then President Marcio Cyriono to bring in strategic changes that to date represent over 30% of Bradesco’s achievements. 2009 was his year of breakthrough that saw him receive the appointment as the President. He now stands as Bradesco’s fourth President since its founding.
Luis Carlos Trabuco Cappi prides on his numerous achievements he has attained in Bradesco. He is a recipient of numerous accolades, including the Entrepreneur of the Year in Finance Award and the Insurance Personality of the Year Award that has been conferred to him in two successive years. His loyalty for Bradesco is immeasurable, and he has turned down other lucrative offers to ensure his vision for the company is actualized. Due to his exemplary performance, Luis Carlos Trabuco Cappi receives a bountiful compensation package of about $1 million per month and is among the best-paid CEOs in the world today.