Bradesco’s New Dawn Under Luis Carlos Trabuco Cappi

If you talk of the world’s influential leaders, it is inappropriate to leave out the prolific Brazilian businessman Luiz Carlos Trabuco Cappi. Other than being a serial entrepreneur, he is a renowned corporate leader and a sociologist. He is the President of Bradesco, a well-known financial institution in the banking sector of Brazil. He rose to the firm’s presidency back in 2009 after the retirement of Marcio Cyriono, the then President of Bradesco.

Luis Carlos Trabuco Cappi took the leadership mantle at such a demanding time when Marcio had achieved significant milestones with the institution. He and his team were responsible for multiplying the market value of Bradesco from $5 billion to $30 billion over his tenure. Luiz Carlos had a great role to play. Unfortunately, that very same year he assumed presidential powers, the firm lost lead to a bitter rival, Unibanco. Through the strategic alliance, Unibanco joined forces with Banco Itau to claim a more substantial market value than Bradesco. What would Luis Carlos Trabuco Cappi do to gain the lead back for Bradesco?

Initial Business Challenge

To the surprise of many, Luis Carlos Trabuco Cappi sidelined the need to surpass Unibanco for that coveted first position in Brazil’s economy. What a shocker! The new president was unique; he was unpredictable, and this fascinated his team of employees. His goal focused on expounding the limits of the company’s clients’ base. Concentrating on the customers was by far more critical for him than struggling to reclaim the lead in the banking industry. In turn, his resonance instigated a different line of thought by his workforce that encouraged both resilience and innovation.

Read more: Next Bradesco president to leave the bank’s board of directors, Says Trabuco

Trabuco’s Influence in Bradesco

Luis Carlos Trabuco Cappi developed strategies that transformed Bradesco to an institution that appealed to the hearts of many Brazilians. It was now the most admired banking institution in the nation and a significant contributor to the economy. More to it, he made crucial observations on the institution’s workforce, which at the moment was dispersed. He harnessed all the workers into a team that worked together for a united purpose.

All the company’s decisions were now made with the inclusion of all parties. In turn, these strategies bore immense benefits for the organization, and it expanded its product line beyond banking and financial services. It was a new dawn for Bradesco, and it was is an opportune position in the industry to penetrate new markets. The branch executives also became more productive because they had the freedom of independently running their respective branches and felt part and puzzle of the firm’s achievements.

Acquisitions and Expansion

With the foundation set, Bradesco made a shocker move that was initiated by Luis Carlos Trabuco Cappi. In 2015, the institution added to its investment the Brazilian branch of HSBC for over $5 billion. This strategic move not only set Bradesco apart as a financial powerhouse but also tripled its market share when compared to its closest rival, Unibanco, regaining and cementing its lead in the industry.

Background and Career Experience

Luis Carlos Trabuco Cappi was born in Marilia, Brazil, on 6th October 1951. He pursued his higher education at the University of Sao Paulo where he graduated with a Bachelor’s degree in Philosophy. Immediately after his college studies, he joined Bradesco as a Clerk at the age of 18. He was loyal to the institution, which saw him appointed as a Director from 1984 to 1999. He was then promoted to become the Vice President and had an opportunity to align with the then President Marcio Cyriono to bring in strategic changes that to date represent over 30% of Bradesco’s achievements. 2009 was his year of breakthrough that saw him receive the appointment as the President. He now stands as Bradesco’s fourth President since its founding.

Luis Carlos Trabuco Cappi prides on his numerous achievements he has attained in Bradesco. He is a recipient of numerous accolades, including the Entrepreneur of the Year in Finance Award and the Insurance Personality of the Year Award that has been conferred to him in two successive years. His loyalty for Bradesco is immeasurable, and he has turned down other lucrative offers to ensure his vision for the company is actualized. Due to his exemplary performance, Luis Carlos Trabuco Cappi receives a bountiful compensation package of about $1 million per month and is among the best-paid CEOs in the world today.

A Closer Look at the Legacy of Activist James Larkin

James Larkin was an Irish activist and a leader of prominent labor organizations. He founded the Irish Transport and General Workers Union (ITGWU).

He was born in January 1876 and spend this childhood in Liverpool, England. James Larkin came from a low-income family and had a minimal formal education.

About James Larkin

James Larkin was raised in slums of Liverpool and did odd jobs to help out his family. His experience at the various places he worked made him realize that dock-workers were not treated fairly. This revelation made him join the National Union of Dock Labourers (NUDL) in the early 1900s. In 1907, he moved to Dublin and took up a job with the Irish Transport. Read more: James Larkin | Biography and Jim Larkin | Wikipedia

James Larkin then established the Irish and General Workers Union, an organization that fought for the labor rights of the Irish workers.

He also formed the Irish Labor Party, a group that led to one of the most extended strikes in history that lasted eight months. The results of these demonstrations were the implementation of fair employment policies for workers in Dublin.

James Larkin later moved to the United States where he became actively involved in raising funds to fund anti-war demonstrations. In 1920, James Larkin was arrested and charged with communism and criminal anarchy but was later deported to his home country.

His efforts for fighting for workers’ rights did not stop despite being jailed for three years. Upon arrival in Ireland, he formed the Worker’s Union of Ireland.

This organization became famous to the point that it even acquired recognition from Communist International. James Larkin is a man who lived his life to the fullest and strived to make his actions count.

Because of his contributions, Ireland workers currently enjoy better working conditions and pay due to the foundations he helped set up. James Larkin was married to Elizabeth Brown, and they had four children.

Larkin and Lacey Frontera Fund Helping the Hispanic Community in Arizona to Fight for their Rights

The world as we know it has been undergoing a massive transformation and the pace of this change have been unprecedented in the last couple of decades.

And, even though the use of technology and other positive aspects that have been taking the world forward and aiding the progress of human civilizations, there are cruel realities of the world we live in that are being ignored or side-stepped by the majority of the capable human population.

In not only United States, people across the world are showing growing amount of mistrust in their government that they help elect. It is mostly because of the corruption and the misuse of power by those who are heading the government and walking the corridors of bureaucracy.

Poor and middle-class people have almost no say and unfortunately, the divide between the rich and the poor has been widening at the same pace at which the world is transforming. It is an issue that needs close attention and seeks corrections, but there is very little that is being done in this area.

There are countless organizations and thousands of volunteers and charity workers that are working across the globe to help the people in need and rehabilitate those who are the victims of human rights abuses, violence, medical epidemic, lack of food, education, shelter, and more. Learn more about Jim Larkin and Michael Lacey: http://www.laceyandlarkinfronterafund.org/about-lacey-larkin-frontera-fund/michael-lacey/

The underprivileged section of the society looks up to the government and the people who are capable of helping them, but the fact that millions are starving and thousands are dying each day due to lack of food, clean water, and medical supplies, highlights the truth of the society that is hidden in plain sight of the regular people living in metropolitan cities and other urban areas across the globe.

The human rights violations, however, are not limited to the underprivileged section of the society.

And, the evidence of it was given by the recent arrest of Jim Larkin and Michael Lacey by the infamous Maricopa County Sheriff, Joe Arpaio. Jim Larkin and Michael Lacey are the owners of independent media groups, named Village Voice Media and Phoenix New Times. Read more: Jim Larkin | Crunchbase and Jim Larkin | Angel.co

These were the newspapers that reported corruption in the administration of Joe Arpaio and the correctional facility he managed, especially the atrocities he inflicted upon the Hispanic Community.

It was something that probably didn’t go down well with Joe Arpaio, who arrested Jim Larkin and Michael Lacey on unconstitutional grounds late at night from their homes.

However, due to the national outrage, they were released, and all charges against them were dropped within a day. It was a direct blow to the First Amendment Right and the liberty of people and media for freedom of expression and speech.

After their release, the legal battle pursued between Jim Larkin and Michael Lacey and the Maricopa County, in which Larkin and Lacey won the case.

They were even given the settlement amount of $3.75 million that allowed them to create Frontera Fund that is used today to promote freedom of speech, freedom of expression, migrant rights, and more.