For the last 60 years, a member of the Sirotsky family has been part of Brazil’s media industry. Mauricio Sirotsky Sobrinho was the first Sirostky to get the media ball rolling in the city of Porto Alegre in the south of Brazil. Then Nelson Sirostky took over for Mauricio, and the family business became a media giant in Brazil. By the time Duda Melzer took over for Nelson as the CEO of the RBS Media Group, the company was a profitable big business.
But Duda Melzer, Mauricio’s grandson, and Nelson’s nephew gave the group an extra push with his business talents. Melzer has an MBA from Harvard, and he is an expert in marketing innovative business concepts. A recent report by Cornell University claims Brazil is stagnant when it comes to innovation, but Duda Melzer and the RBS Media Group show a flaw in that Cornell report. Brazil’s big media companies are as innovative as any media companies on the planet. In fact, media moguls from other countries come to Brazil to learn how to be more innovative.
Duda Melzer is a good example of what a successful Brazilian innovator looks like. Melzer is in charge of a media group that employs more than 6,000 people. Those people help broadcast news and entertainment stories all over the country. Melzer’s media companies are usually the first to educate and indoctrinate Brazilians when current events impact their livelihoods. Check out Clicrbs to know more.
The Brazilian recession, and the Brexit vote, as well as the election of Donald Trump, are headline news stories in Brazil. The RBS group does an excellent job reporting those stories with Melzer type innovation. That means the Cornell University study may give the wrong impression about Brazilian innovation. Innovation is alive and prospering in Brazil thanks to companies like the RBS Media Group. You can visit Crunchbase for more info.