The lip balm industry is a very difficult industry to come out on top in. There are thousands of products offered. Up until about 7 years ago, the main company that was the leading supplier of lip balm was Chapstick.
Chapstick packaged their product in small cylinder tubes that had an ingredient list right on the tube. Back then, there weren’t many flavors at all. Most people only knew of Original, Cherry, or mint.
When EOS lip balm made its debut, everyone raved about the package it came in. Gone were the days of tiny cylinders. Now you could have lip balm in the form of an egg shaped container. Not only that, but they were colors that were very appealing! EOS first went on shelves in Walgreens. The next place to pick up the product was Walmart. Finally, Target and Amazon wanted in on the new EOS craze too! Popular magazines, such as Allure and Cosmo, were raving about the new lip balm. They loved the flavors, which included honeydew and grapefruit. You no longer had a small selection! Once famous people started being seen with EOS lip balm, sales and popularity sky rocketed! The likes of Miley Cyrus and Kim Kardashian were seen using this new lip balm!
EOS stands for Evolution of Smooth and their products can be seen in many magazines. They currently sell OVER 1 million units of lip balm a week! That is a fantastic number! By 2020, they say that the lip balm market will grow to $2 Million! One thing that people love is that their products are natural and organic.
When creating their product, they loved the ideas of jars or pots but didn’t want customers to have to apply it with their fingers. This is how the idea of a ball of lip balm was born!
If you want a new take on lip balm then give EOS a try! They have many flavors like http://www.target.com/p/eos-organic-lip-balm-sphere-summer-fruit/-/A-13352556 to choose from and it’s a mess free application!